Many retailers are treating private labels more like national brands and investing more money into marketing, advertising, and in-store displays

The transfer of title from grantor to grantee, and from that grantee to a subsequent grantee, and so on, is called

a. a cloud on the title. b. the chain of title. c. delivery and acceptance. d. an acknowledgment.

A large amount of evidence indicates that merely satisfying customers:

A) is not enough to keep them loyal to your company or product. B) leads to increased purchase by the customers over time. C) attracts more customers through word of mouth. D) allows you to reduce advertising expenditure over time.