Royalty rates to entertainers to license their personas for merchandise typically runs what percentage of the wholesale prices of the merchandise, when the royalties are based on a percentage of sales and not another formula?

a. 40% to 50%
b. 8% to 14%
c. 3% to 5%
d. Under 1% (when distributed internationally)

b. 8% to 14%

Art & Culture

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