"Promotion" is MAINLY concerned with:
A. obtaining a favorable corporate image.
B. telling the target market that the right Product is available in the right Place at the right Price.
C. obtaining maximum publicity--at the lowest cost.
D. informing the public about the firm's offerings to maximize sales.
E. getting people to buy a firm's product--even when it isn't needed.
Answer: B. telling the target market that the right Product is available in the right Place at the right Price.
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Identify the correct statement about shareholder influence
A. Shareholders often exercise their voting power to replace management. B. In corporate elections, stockholders cannot vote for another candidate. C. If stockholders submit nominees to board nominating committees, the directors have to accept them. D. Most shareholders do not follow management's voting recommendations.
The process of changing thoughts into symbols is called
A) altering B) encoding C) decoding D) interpreting