Vandelay Designs is a small firm based in Boston that makes and sells scrapbooking products through its retail store and Web site. Many of Vandelay's first sales were made to customers located in Canada, England, and Japan
Vandelay Designs would best be identified as a(n) ________.
A) incremental exporter
B) occasional exporter
C) born global
D) geo-expo
C
Business
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____ means choosing and assembling the actual content the program will present, as well as choosing (or creating) the specific instructional methods (lectures, cases, Web-based, etc.) you will use.
Fill in the blank(s) with the appropriate word(s).
Business
Thompson Tool Corp. hired Ken Karson to promote their products. Ken is a television personality on multiple home shows and is recognized by people all around the world. He uploads pictures of himself using the company’s tools and his followers see the name Thompson Tool Corp. Which aspect of social media engagement does this relationship represent?
Business