To reduce costs, a multi-national accounting firm laid off 5,000 employees from its Connecticut office. Then the firm outsourced those jobs to Calcutta, which generated a lot of negative publicity for the firm
To counter this negativity, the firm's PR team came up with a strategy that emphasized that the firm's deteriorating financial condition obligated them to lay off people in the US.
Which image restoration technique did the PR team adopt?
a) Defeasibility
b) Provocation
c) Minimization
d) Transcendence
a
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Which of the following is an example of an artifact?
a. a person’s hairstyle b. a person’s car c. a hug between people d. a change in pitch
The ROSTIR model was developed because of ______.
a. The demand for effective public relations is rising while effective practices appear to be diminishing. b. Current public relations demand campaigns which must change continually and quickly. c. Practitioners are showing greater interest in structured formal public relations methods. d. Recent emerging media have altered the goals of public relations and PR practitioners.