What is brand personality and what are the five traits that has been linked to it?
What will be an ideal response?
Brand personality is the specific mix of human traits that may be attributed to a particular brand. Traits that have been associated with brand personality are sincerity, excitement, competence, sophistication, and ruggedness.
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In an effort to help one of her corporate customers avoid paying a large amount for
income tax, Jenny an accountant helped the company to prepare a fraudulent tax return. The fraud was discovered by Revenue Canada. Which of the following statements is TRUE? A) Jenny may be held liable for up to 75% of the gross amount of the fraud B) Jenny may be held liable for up to 100% of the gross amount of the fraud C) Jenny may be held liable for up to 25% of the gross amount of the fraud D) Jenny may be held liable for up to 50% of the gross amount of the fraud. E) Jenny may be held liable for up to 40% of the gross amount of the fraud
A certain firm chooses to rely on a single supplier for all its raw material needs to improve input efficiencies. Which of the following would most weaken the argument for this method?
A) A larger number of suppliers lead to fewer product quality concerns. B) The supplier may raise prices or suddenly delay supplies. C) The quality and packaging of ingredients remains consistent. D) Most companies prefer to deal with multiple suppliers rather than a single supplier. E) Having a single supplier rather than multiple suppliers increases coordination time.