What are the different product differentiation approaches?

What will be an ideal response?

Form: Products can be differentiated through their physical size or shape. This type of differentiation approach
works well when consumers see the physical product during the purchase selection process, as in a supermarket or
liquor store.
Features: Products can be differentiated if they have many useful features that similar products do not. This type of
approach works well for products that are used to increase productivity, such as power tools and computer
software.
Ease of Use: Products can be differentiated by being easy to use. This type of approach works for two categories of
products. The first is safety-oriented products which are seldom used, but must be easy to use when the time
comes, such as fire extinguishers. The second category is complex products that are often used, but need to hide
their complexity to avoid confusion during operation, like home theatre systems or MP3 players.
Quality: Products can be differentiated on the quality of their craftsmanship. This type of approach works well for
almost every category, and especially well for luxury and premium-priced goods.
Durability: Products can be differentiated on the basis of their long operating life. This approach is suited for
products for which customers expect to keep a long time, like kitchen appliances, or wear out and are costly to
replace, like automotive tires.
Reliability: The ability for a product to avoid malfunctions is another basis for differentiation. As with ease of use,
the approach benefits two types of goods: critical items that are not regularly used but cause physical hardship
when they fail, like automotive airbags, and items that are costly to repair, like appliances. Consumer Reports
magazine believes that reliability is so important in products that it conducts exhaustive tests and surveys to
predict the likelihood of future problems. Top-rated appliances, such as Maytag washing machines, score well in
reliability.
Serviceability: Products can be differentiated on how easy they are to repair. This differentiation approach works
well for products where regular maintenance is required, such as automobiles and household appliances.
Customization: In this approach, a product is tailored to the unique needs of the individual. This approach works
well when customer needs in a category are diverse, such as with computers and automobiles.