Cadbury has trademarked the color purple for its chocolate confectionary packaging

Conventional thinking is that a company must pay _____________________ in order to get top executives to work for the company.

A. At least $1 million per year in base salary. B. The market rate based on a calculation involving algebraic principles. C. More than its competitors. D. Top dollar.

The problem definition section of the report should include the nature of the research design adopted, information needed, data collection from secondary and primary sources, scaling techniques, questionnaire development and pretesting, sampling

techniques, and fieldwork. Indicate whether the statement is true or false