List and explain some of the reasons why new products fail
What will be an ideal response?
There are several reasons why a new product may fail. Although an idea may be good, a company might have overestimated the market size. The actual product itself may have been poorly designed. Another possible reason is that the product may have been incorrectly positioned in the market. It may have been priced too high, or advertised poorly. It is also possible that a high-level executive pushed a favorite idea despite poor market research findings. Sometimes, the costs of product development are higher than expected. The product may have been launched at the wrong time, or competitors may have fought back harder than expected.
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A high-performance work system refers to:
A. an arrangement of machinery and equipment that streamlines the workflow and results in maximum efficiency and cost savings. B. the right combination of people, technology, and organizational structure that makes full use of the organization's resources and opportunities in achieving its goals. C. a computer software system designed to help managers solve problems by showing how results vary when the manager alters assumptions or data. D. a system used to collect, record, store, analyze, and retrieve data concerning an organization's human resources. E. a performance management system that customer satisfaction.
Which is not part of a shopping cart abandonment program?
A) avoiding the use of cyberbait as a selling strategy B) making checkout easy without requiring a user name or password C) making it easy for customers to enter discount codes D) providing a safe and trustworthy checkout procedure