The first broadcast research in the United States was initiated by:
a. Advertisers who wanted to find out how many people heard theircommercials and how effective those commercials were
b. Broadcasters who wanted to learn how to attract bigger audiences
c. Politicians who wanted to learn how to use radio to campaign more effectively
d. Scholars who were worried about the effects of radio on young listeners
a
Communication & Mass Media
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Indicate whether the statement is true or false
Communication & Mass Media
A(n) ________ refers to whether people continue in a relationship or terminate it.
A. outcome B. cost C. sequence D. alternative
Communication & Mass Media