Identify and briefly describe the four primary elements of a marketing information system

What will be an ideal response?

The four primary elements of a marketing information system are internal company data, market intelligence systems, marketing decision support systems, and marketing research systems. Internal company data comes from multiple departments within the company and can be combined to influence a wide range of marketing decisions. A market intelligence system focuses on external data. It gathers, processes, assesses, and makes available marketing information about market activity and trends, consumers, customers, and competitors. A marketing decision support system is the software and infrastructure that connects marketing activities to internal databases. An MDSS contains analytical tools, which may include modeling capabilities. A marketing research system is a collection of the results of marketing research conducted by the company. The data in this system is much more specific than data in the market intelligence system.