Immediately after a news report about people getting sick from eating at Tasty's Restaurant, the president of Tasty's appeared on a number of talk TV shows to describe their supply chain management and health regulations
The president's appearance is an example of ________.a. public relations
b. buzz marketing
c. viral marketing
d. personal selling
a
Business
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In France, laws forbid the use of foreign words such as le weekend or le marketing in official documents
Indicate whether the statement is true or false
Business
The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below:
U(X) = ijXij What does ki represent? A) 1 if the jth level of the ith attribute is present, or 0 otherwise B) the part-worth contribution or utility associated with jth level (j, j=1, 2, ...ki) of the ith attribute (i, i=1, 2, ...m) C) number of attributes D) number of levels of attribute i
Business