Sandra is a campaign manager for a company launching a new range of cosmetics, and she has to decide the type of media to use for the campaign. Given the demographic of the target audience, she decides to use social media
Which element of public relations planning did this involve?
a) Strategy
b) Tactics
c) Budget
d) Evaluation
a
Communication & Mass Media
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How are panel discussions similar to extemporaneous public presentations?
A. the reliance on audience discussion B. length of presentation is limited to one minute C. both are computer-mediated D. the appearance of spontaneity E. both promote quality of participation
Communication & Mass Media
The melting pot metaphor has been criticized in recent years for promoting a culture that is _______.
a. homogenized. b. connected. c. intolerant. d. post-racial.
Communication & Mass Media