Discuss the four ideas stated in Chapter 1 regarding improving communication competence
What will be an ideal response?
Start with yourself, analyzing your own strengths and weaknesses. Watch the
communication of others to learn from those you view as effective communicators and imitate
their behaviors. Learn about other cultures and learn from your differences. Learn about your
own culture and make sure you know its rules for communicating.
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Javier is working on a big corporate event with Meredith. He is disappointed with her vision and assumes her way would be less successful because her culture is different from his. He is expressing what the text calls ethnocentrism
Indicate whether the statement is true or false.
In the Frontline Media Writing Profile, which of these is how PR professional Groznik defines writing?
a. knowing how to develop strong arguments and be persuasive b. knowing good grammar and the Professional Strategy Triangle c. knowing what readers will think is a compelling story d. knowing what your editor will want to publish