Many companies use ethnically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethnic consumers can influence their broader markets
This type of marketing is known as ________ marketing.
A) cross-cultural
B) buzz
C) social network
D) word-of-mouth
E) life-style
A
Business
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Endorsements or modifications to a contract
A) must be signed by the insured's agent B) must be in writing and agreed to by both the insurer and the policyowner C) require the signature of an executive officer of the insurance agency D) are requested by the agent/producer
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A sales call plan is:
A) a daily action plan initiated by the salesperson B) a weekly action plan, often initiated by the sales manager C) a monthly action plan, initiated by the salesperson D) a record of sales calls that have been made in the previous month E) a record of sales calls that are to be made that day
Business