Which of the following describes a standard test market?
A) It is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels.
B) It is conducted by outside research firms that guarantee distribution of the product through prespecified types and numbers of distributors.
C) It includes a panel of consumers that has agreed to carry identification cards that each consumer presents when buying goods and services.
D) A limited amount of data on consumer response to a new product is fed into a model containing certain assumptions regarding planned marketing programs, which generates likely product sales volume.
E) none of the above
A
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The Sparrow Partnership has three equal partners. Partner A's tax year ends June 30, and Partners B and C use a calendar year. If the partnership uses the calendar year to report its income, when Partner A files his tax return for his tax year ending June 30, 2018, he will include his share of partnership income for the period July 1, 2017, through June 30, 2018.
a. true b. false
Transportation cost depends on the prices offered by different carriers and the extent to which the shipper uses inexpensive and slow, or expensive and fast, means of transportation
Indicate whether the statement is true or false.