To qualify a lead or inquiry, the supplier contacts the potential customer via direct mail, fax, e-mail, or telephone and asks a series of preliminary questions to confirm that the firm has significant sales and profit opportunity

Diversity can become a competitive advantage to organizations because it has the potential to

a. decrease creative solutions to problems. b. deter white men from applying for jobs that they know will go to women and minorities. c. be an advantage in a global marketplace.* d. All of the above

Happy Pet is a large pet food company that has convinced the retailers and the wholesalers of the New England area to resell its products

Happy Pet promises to reimburse the advertising costs to its retailers and wholesalers for advertising its products. This is an example of a ________. A) trade promotion B) point-of-purchase promotion C) sweepstake D) price pack E) advertising specialty