A major change in the brand environment today stems from the influence of:
A) traditional media.
B) consumers.
C) the profit squeeze.
D) the intelligence of shareowners.
E) digital communications.
E
Business
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Which of the following statements is FALSE?
A) Schemas are slow to change. B) Schemas are not immutable. C) Schemas can not change until targets are perceived differently. D) Schemas are altered with little amounts of contradictory information.
Business
Data that are accurate, consistent, and available in a timely fashion are considered:
A) Oracle-based. B) Microsoft-based. C) high-quality. D) low-quality.
Business