International trade theory shows that nations will attain a higher level of living by specializing in goods for which they possess a comparative advantage and importing those for which they have a comparative disadvantage.

For a firm that has no debt in its capital structure,

A) ROE > ROA. B) ROE < ROA. C) ROE = ROA. D) None of the above.

An ad program's marketing ROI refers to ________

A) the net marketing contribution divided by the cost of the ad program B) the total sales divided by the net marketing cost C) the customer response index divided by the net marketing cost D) the total sales multiplied by the net marketing cost E) the net marketing contribution plus the cost of the ad program