In the TISSUE MINI CASE, by sponsoring the Friday Night Tear-Jerker movie series, Paper Queen was the only advertiser to air ads during the movie
By removing competitive advertising from the consumer's TV-watching environment during the movie, Paper Queen was trying to minimize ________.
A) product placement
B) celebrity endorsement
C) psychological noise
D) branded entertainment
E) positive message framing
C
Business
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The funeral industry was sanctioned by the Federal Trade Commission (FTC) in 1984 and 1994 for practices common in the industry. To correct these misleading practices, the FTC would issue a:
A) cease and desist order B) consent order C) corrective advertising order D) trade regulation ruling
Business
Which of the following is not an element of negligence?
a. Duty to use due care b. Intent c. Damages d. Causation e. Breach
Business