Firms using the direct approach for the statement of cash flows must also present a reconciliation of cash flow from operations to net income

What is the primary reason for technology licensing to take place while a product is still in the developmental stage?

A) to enable the licensor to receive some earnings in case the technology never becomes operative B) to ensure that a product launches in various countries at about the same time C) to gain funds to complete the development D) to reduce transaction costs

A logo with a consensually held meaning, such as the Prudential Rock, displays:

A) brand prominence. B) stimulus codability. C) brand parity. D) product positioning.