The degree of caution companies display in valuing assets and recognizing income is known as conservatism

Casey is looking to buy a new replacement set of golf clubs. After he settles on a particular set of Callaway clubs, what are the next two choices Casey has to make?

He must decide when he will make the purchase. He needs to consider all brands in his consideration set. He needs to identify his motivations for purchase. He needs to determine from whom he should buy.

If my mother uses an OXO potato peeler and encourages me to buy one, my consumer behavior is being influence by what?

A. Cultural factors B. Social factors C. Personal factors D. Psychological factors