The American College of Healthcare Executives (ACHE) surveys its members annually regarding their most critical concerns. In recent years, financial concerns have headed the list of every survey.

Contacting consumers at places such as farmer's markets, bluegrass festivals, city-wide garage sales, flea markets, craft shows, stock car races is:

A) alternative media venues B) lifestyle marketing C) branded entertainment D) guerilla marketing

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called judgmental sampling

Indicate whether the statement is true or false