The main difference between PERT and CPM is that:
A) PERT is more accurate than CPM.
B) PERT assumes that activity durations are known.
C) PERT ignores activity costs.
D) CPM assumes activity durations can vary.
E) PERT employs three time estimates for each activity.
E
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Yukie, a salesperson for a North American car manufacturer, told one of her prospects that Honda was being investigated in Japan for unfair labor practices. Although she had heard the rumor from someone else, she was confident it was false
Yukie is guilty of: A) libel B) product disparagement C) reciprocity D) false advertising E) slander
Video game enthusiasts are an example of a market segment that
A) is difficult to reach by traditional media, but highly involved in social media. B) is easiest to reach through television advertising. C) is most receptive to product placement in films and television programming. D) cannot be accurately measured, either demographically, psychographically or behaviorally. E) make purchase decisions largely based on in-store sales promotion tactics.