Which of the following best represents the criteria discussed by your authors to be used in selection of a test market city?
A) representativeness, isolation and cost
B) representativeness, existing company presence, control of promotion
C) representativeness, isolation and control of distribution and promotion
D) representativeness, cost and control of competitor's intelligence
E) representativeness, cost and ability to meet the federal codes regulating test markets
C
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Diana Dion is currently researching data sources from within her company to make marketing decisions. Diana is making use of ________ databases
A) online B) internal C) external D) public E) search service
As per the "follow the work principle" of combining the seniority lists of the merged companies, all the employees of the acquiring company receive greater seniority consideration than any employee of the acquired company
Indicate whether the statement is true or false