This bias illustrates a pervasive tendency for people to assume much greater homogeneity of opinion, belief, expression and interest among members of an out-group than those of their own group:

a. out-group approach bias.
b. out-group homogeneity bias.
c. discrimination.
d. stereotyping.

b

Business

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The set of marketing variables a firm uses to achieve its desired sales performance is called the ________

A) promotion mix B) product mix C) marketing mix D) facilitating function E) CRM

Business

Scheduling a special luncheon to celebrate the closing of a large sale is a technique most likely characteristic of a supervisor who displays:

A) high structure and high consideration B) high structure and low consideration C) low structure and low consideration D) self-expression tendencies E) high task orientation

Business