What are the additional customer services that are built around the actual product purchased by consumers?

a. supplemental product
b. core product
c. augmented product
d. auxillary product

Ans: c. augmented product

Business

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The Leadership Pipeline is a useful model that exemplifies the progression of a manager from a task-oriented leader to a people-oriented leader.

a. true b. false

Business

Christian Louboutin is a footwear designer who launched his line of high-end women's shoes in France in 1991. The brand caters to an elite clientele whose satisfaction with the brand has always been evident

Apart from being high-end, Louboutin footwear signifies power in elite social circles. Celebrities are often seen sporting "Loubs" at special occasions, such as movie premieres. This has resulted in people associating Louboutin footwear with class and power. In accordance with the BrandAsset® Valuator model, which of the following components of brand equity has Louboutin fulfilled in this scenario? A) knowledge B) energized differentiation C) esteem D) advantage E) presence

Business