The net profit on sales ratio (also called the profit margin on sales) measures the firm's profit per dollar of sales

Rotter Garder Inc. is a large-scale paint manufacturer known for its wide range of decorative paint products and industrial coatings. In addition to making paints, the company also owns and operates the retail stores that sell its products. This is an example of a(n) ________ vertical marketing system.

A) administered B) contractual C) referent D) corporate E) regulated

Which of the following is true of consumers in the new marketing communications model?

A) They are more reliant on traditional methods of marketing for product information. B) They are less informed than before about companies and product marketing techniques. C) They are more reliant on mass-media marketing methods for product information. D) They are less powerful than before in affecting the way a company markets its products. E) They are better equipped to find product and brand information on their own.