Preferred supplier status represents

A good way to determine a customer's satisfactions is to:

A) ask the customer questions about their needs B) find out what competitors are doing C) utilize a research database D) run statistical modeling E) conduct training sessions

PMs are _____

a. bonuses paid to retail salespeople by manufacturers based on sales of their products b. promotional allowances paid to retailers by manufacturers and wholesalers c. point-of-purchase promotions developed by manufacturers d. premiums to buyers to induce their purchase of a manufacturer's products