Debentures such as convertible bonds are unsecured bonds that only the most creditworthy firms can issue

When Monique took her home-delivered newspaper out of its plastic bag, she found a small box of Pepcid AC tablets in the bottom of the bag. The manufacturer of the new over-the-counter medication was using which form of sales promotion?

a. introductory premium b. sampling c. pull product d. push product

Japan's Fuji Photo Film asked its advertising agency to develop an advocacy campaign for the United States targeted to appeal both to Walmart and to its customers. This is an example of:

A) local advertising. B) pattern advertising. C) global advertising. D) advocacy advertising. E) image advertising.