Normally, lawyers suggest that the less said by an organization prior to its day in court, the better

Jay's primary job for the company is to engage in low-key _____ selling.

A. Missionary B. Order-taking C. Technical D. Trade E. Consumer

Which of the following terms refers to a specific mix of human traits that may be attributed to a particular brand?

A) brand perception B) brand identity C) brand personality D) brand concept E) brand equity