With the help of an example, explain how background noise and even audio from a quiet room can be used to improve the overall coherence of a package. Also discuss when it should be used.

What will be an ideal response?

Student examples will vary but should include the following main points: Background noise is also known as ambient sound. Similarl to a wide video shot, ambient sound can be used to set the scene for viewers by giving them a sense of what an environment sounds like. For example, an interview with the manager of a bowling alley might benefit from having the sound of pins beings knocked over playing quietly in the background. Even audio from a quiet room playing under a voice-over can help the segment match the overall feel of other interviews recorded in the same room by picking up small nuances such as the hum from fluorescent lights. However, it is extremely important to ensure that ambient sounds do not distract the viewer from the interview or primary audio but instead enrich the audio by placing the viewer at the scene.