How can social media be used to generate awareness of products and services?
A) Broadcast through multiple mediums
B) Tweet headlines from the newsletter
C) Post video of products or services in use
D) Identify social media goals for the new product or service
E) Build a positive online community
Answer: A
Explanation: A) Broadcast through multiple mediums. You can generate awareness of your company's products and services by using social media to share information previously shared only by email. For example, continue to send your newsletters through marketing tools such as Constant Contact and Fishbowl, but also post them on Facebook and Twitter in order to expand your audience.
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