In social-media marketing, ________ are enthusiastic fans of your company and its products
A) mega-users
B) champions
C) viral voices
D) repeat customers
E) social media savvy
Answer: B
Explanation: B) Champions are the best types of customers a company can have. They help spread your message (e.g., via blogs, tweets, etc.), defend you against detractors, and help others use your products.
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A client uses a suspense account for unresolved questions whose final accounting has not been determined. If a balance remains in the suspense account at year-end, the auditor would be most concerned about
a. Suspense debits that management believes will benefit future operations b. Suspense debits that the auditor verifies will have realizable value to the client c. Suspense credits that management believes should be classified as "current liability" d. Suspense credits that the auditor determines to be customer deposits
Social networks can be thought of as content built around a community, while a wiki is
A) content built around connectors. B) connectors built around a community. C) a community built around content. D) a marketer built around a medium. E) a medium built around a marketer.