To increase the viewership of a reality show, the show's producer arranged for the fake arrest of one of the participants after the participant was alleged to have physically assaulted anothermember on the show

Which strategy for creating interesting news did the show producer employ?
a. Publicity stunt
b. Award ceremony
c. Public appearance
d. Special event

A

Communication & Mass Media

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Ethically, the media should feel an obligation to live up to whatever public image they have tried to present of themselves

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following guidelines does the text recommend in regard to the level of abstraction of language used in a speech?

a) Use high-level abstraction to put pictures in your listeners' minds. b) Consistently use low-level abstraction to make your main points clear. c) Vary the levels of abstraction. d) Use high-level abstraction more than low-level abstraction.

Communication & Mass Media