Which of the following that Kale (1997) argues is the fundamental human value?

While giving a presentation about the upcoming product launch, the manager cited an excerpt from Troilus and Cressida, a play written by William Shakespeare. In this scenario, which type of opinion did the manager use?

a. Literary quotation b. Expert testimony c. Lay testimony d. General illustration

Broadcast writers often use the acronym ______ as a guiding principle for their work.

A. KISS B. KITT C. GIGO D. ASAP