A business plan ________
A) is a process for analyzing marketing strategies
B) is a type of marketing audit
C) can be used interchangeably with a marketing plan
D) includes the decisions that guide the entire organization
E) makes a SWOT analysis unnecessary
D
Business
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The majority of workers describe themselves as satisfied with their work since it helps them to fulfill their potential
Indicate whether the statement is true or false.
Business
One broad strategic area of the Strategic/Consultative Selling Model is:
A) marketing strategy B) research strategy C) customer strategy D) service strategy E) budget strategy
Business