KFC wants to create a new ambassador program for Generation Z audience members with their new spicy chicken and lemonade drink. Outline the steps you will want to take in order to execute this program on the right foot. Discuss at least one example of a good ambassador program to follow and recommend to KFC.
What will be an ideal response?
Varies. A good answer will include one of the following:
A. Provide exclusivity
B. Consistency
C. Ability to share their experiences with others
D. Other examples: Mountain Dew, Hootsuite, Maker’s Mark
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Akimah's paper on brain patterns associated with attraction cited a study published in Psychology Today. What type of research would this study be?
a. academic b. peer-edited c. primary d. popular
During a parent-teacher conference, one of the teachers spoke at length about the dangers of driving under the influence of alcohol
She made multiple references to the fact that hundreds of teenagers lost their lives while driving drunk over the past five years. She also said that if parents don'tkeep their children in check, then their children could become one of those horrifying statistics. What principle of persuasion did the teacher use? a. People respond to fear messages. b. People respond to meet needs. c. People respond to positive messages. d. People respond to dissonance.