Studies suggest that advertising’s use of racial and ethnic stereotypes affect the dominant groups’ beliefs about that racial or ethnic group. What is the relationship between stereotypes in advertising and their effect on members of the stereotyped group?
A. Stereotypes in advertising serve to reinforce the self-image of members of the depicted group but simultaneously facilitate cultural segregation.
B. Advertising stereotypes are internalized by members of the stereotyped group and affect general perceptions of self and others.
C. Stereotypes in advertising encourage members of the depicted group to act in ways that defy represented generalizations.
D. Advertising stereotypes are repurposed by leaders of the depicted group in targeted efforts against stereotypes and discrimination.
B. Advertising stereotypes are internalized by members of the stereotyped group and affect general perceptions of self and others.
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