Even if sales of a brand extension are high and meet targets, the revenue may be coming from consumers switching to the extension from existing parent-brand offerings — in effect ________ the parent brand

To encourage a positive response to your persuasive message, which of the following would be most effective?

A) Use industry specific words and phrases. B) Send the message as high up the organizational chain of command as possible. C) Send the message in a variety of ways including email, blogs and print. D) Use positive and polite language regardless of audience. E) Establish credibility by using technical jargon and buzzwords.

Dell Computers invests excess cash balances overnight in a London bank to earn a higher interest rate than it could earn in a New York bank. Dell is most likely making a(n) ________

A) international currency investment B) short-term portfolio investment C) long-term portfolio investment D) foreign direct investment