What is the best method for an MPR professional to use when setting goals for an MPR plan?

What will be an ideal response?

To be successful, an MPR professional needs to take a top-down approach to goal setting. In this case the top consists of the firm's mission and vision, its overall marketing goals, and the problem that the MPR professional has defined to start the planning process. The problem statement is the place to begin formulating your primary goal, which ultimately leads to the creation of an MPR strategy.