The major product line decision involves product ________, the number of items in the product line
A) features
B) line depth
C) line conformance
D) line length
E) packaging
D
Business
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Which of the following categories best describes the approach of Britain's Marks & Spencer to global retailing?
A) few product categories, own-label focus B) few product categories, manufacturer brand focus C) many product categories, own-label focus D) many product categories, manufacturer brand focus E) none of the above
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