From the list below, the task that is most likely to be a part of the reference request step in selecting an ad agency is:

A) studying past media purchases
B) conducting a shootout
C) studying the firm's client retention rate
D) offering the contract

C

Business

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Peppers and Rogers described different steps that are involved in one-to-one marketing. These steps include all of the following except:

A) identify. B) differentiate. C) interact. D) evaluate. E) customize.

Business

Transitions can be developed using illustration, cause and effect or problem and solution

Indicate whether the statement is true or false.

Business