A focus strategy seeks to appeal to a narrow segment of a market
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: An example of a focus strategy is a super premium ice cream that tries to appeal to a narrow but important segment of the market.
Business
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Copies of all the data bases in a company are maintained in one location and accessible to employees at any locale through _____
a. a retail information system b. marketing research c. data-base management d. data warehousing
Business
Highly centralized management and strict operating procedures for each phase of business characterize _____
a. mass merchandising b. rationalized retailing c. positioned retailing d. risk-minimization retailing
Business