Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service?
A) sales promotion
B) guerrilla marketing
C) sponsorships
D) internal PR
E) crowdsourcing
B
Business
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A normal size section in the Government Rectangular Survey System contains
A. 1 square mile B. 36 square mile C. 6 square mile D. 160 acres
Business
When consumers examine products, they often compare an observed price to an internal price they remember. This is known as a(n) ________ price
A) markup B) reference C) market-skimming D) accumulated E) target
Business