When Carl's company introduced its new product in the market, it introduced it at the lowest possible price assuming that the demand for the product is going to be highly responsive to the price it is being introduced at
It also believes that a higher sales volume will lead to lower unit costs and higher long-run profit. What can be said about the company's objective?
The company's objective is to maximize its market share.
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Which of the following is NOT one of the seven specific steps for creating high-impact development plans?
A. Reflecting on your learning and progress with a partner B. Scheduling regular meetings with your superior C. Developing criteria for your success D. Participating in stretch assignments
Marketing managers often use in-store promotions to stimulate the sales of products for which consumers may not recognize their wants until they are in a store. Such products can be categorized as _____ products
a. industrial b. low-involvement c. technical d. high-priced