Online communities of interest that form around a specific product are known as
A) brand communities.
B) tangential markets.
C) product co-ops.
D) interest enclaves.
A
Explanation: A) Nurturing brand communities that form around a specific product can be a vital business communication task.
You might also like to view...
The Bolster Company is considering two mutually exclusive projects:
Year Initial Outlay NPV 0 -$100,000 -$100,000 1 31,250 0 2 31,250 0 3 31,250 0 4 31,250 0 5 31,250 200,000 The required rate of return on these projects is 12 percent. a. What is each project's payback period? b. What is each project's discounted payback period? c. What is each project's net present value? d. What is each project's internal rate of return? e. Fully explain the results of your analysis. Which project do you prefer, and why?
What is not one of the impression management tactics described in the chapter?
A) intimidation B) exemplification C) self-promotion D) supplication