Answer the following statements true (T) or false (F)
1. The persuasive ability of a message variable can vary across messages.
2. The topic of a persuasive message could have an influence on how persuasive a given variable is.
3. The results of mutli-message designs are no easier to generalize than single-message designs.
4. When a variable is defined on the basis of its intrinsic message features it is defined in terms of the observed outcomes of message recipients.
5. When a variable is defined on the basis of its observed effects, it is defined in terms of how subjects respond to the message variable.
1. True
2. True
3. False
4. False
5. True
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