The Wolverines are a leading university soccer team. All new recruits to the team must go through certain "rites of passage" which include shaving their heads, swimming in cold water, getting a tattoo of the team's emblem, and other tests of

Despite its weaknesses, markup pricing remains popular for which of the following reasons?

A) Sellers can determine demand much more easily than they can estimate costs. B) By tying the price to cost, the pricing task becomes more sophisticated. C) When all firms in the industry use markup pricing, price competition flourishes. D) Sellers take advantage of buyers when the latter's demand becomes acute. E) Many people feel that cost-plus pricing is fairer to both buyers and sellers.

With respect to core business processes, the ________ process includes all the activities involved in developing and launching high-quality products quickly and within budget

A) market-sensing B) new-offering realization C) fulfillment management D) customer acquisition E) customer relationship management