Typical uses for research include all of the following EXCEPT:
A) to assure the client success.
B) to monitor activities.
C) to identify causes of possible problems.
D) to look for new ideas in products and services.
E) to help in developing communication approaches.
A
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Compare and contrast a conventional channel with a vertical marketing system (VMS)
What will be an ideal response?
The ABC Co is considering a new consumer product. They believe that the XYZ Co may come out with a competing product
If ABC adds an assembly line for the product and XYZ does not follow with a competitive product, their expected profit is $40,000; if they add an assembly line and XYZ does follow, they still expect a $10,000 profit. If ABC adds a new plant addition and XYZ does not produce a competitive product, they expect a profit of $600,000; if XYZ does compete for this market, ABC expects a loss of $100,000. For what value of probability that XYZ will offer a competing product will ABC be indifferent between the alternatives?